Tuesday, 14 April 2009
Last minute Bookings Expected to Surge
Consumers are holding off booking their summer holidays due to economic uncertainty. One in five Brits are planning on getting a last-minute bargain in summer 2009. At the same time that tour operators have cut capacity to deal with the downturn, expect there to be a massive surge in last minute bookings this year, though there may be less late deals around. This could potentially provide a great opportunity for savvy travel companies, so make sure you have got those last minute keywords optimised ahead of the summers search spike!