The internet has opened up endless possibilities to find specialised holidays. Online bookings for special interest holidays are booming, and stealing market share from traditional package holidays, according to a report by Travelzest, in association with the Centre for Future Studies.
Top 10 "niche" travel markets tipped to grow over the next 5 years:
• Learn-a-skill-in the-sun (cooking, surfing, painting, salsa dancing)
• Inner self escapes (yoga, meditation, spa)
• Hobbies abroad (art, gardens, cycling)
• Festivals & Fiestas (dance, opera, food & wine)
• Eco-lifestyle
• Wildlife & nature tours
• Sports tourism (following teams and playing sport)
• The home-from-home hotel • Soft and extreme adventure
• Nip/ Tuck tourism
Saturday, 2 June 2007
Online Package Market is Growing in the UK
The package industry is experiencing a strong shift towards online bookings, and the packages percentage of the total travel market is increasing as illustrated by the graph below. Packages today represent 26% of total online travel. Online sales grew by a constant 57% in the years 2002-2006, and CAGR are expected to grow 43% in 2007 and reach EUR 2 billion. The online booking ratio is currently 1:3. Source: EyeforTravel
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