Online Package Market is Growing in the UK

The package industry is experiencing a strong shift towards online bookings, and the packages percentage of the total travel market is increasing as illustrated by the graph below. Packages today represent 26% of total online travel. Online sales grew by a constant 57% in the years 2002-2006, and CAGR are expected to grow 43% in 2007 and reach EUR 2 billion. The online booking ratio is currently 1:3. Source: EyeforTravel